THE GROUP
Identity
The beginning of the journey.
The first step into the outdoor world took shape with the launch of a camping tent line, marking the beginning of an ambitious vision.
The first company in Ningbo.
Inside the Marriott Center in Ningbo, the first company was established, turning a broader entrepreneurial vision into reality.
First manufacturing site in Ningbo.
Freestyle built its first factory in Ningbo, focusing on aluminum production. The 60,000-square-meter facility employed over 350 skilled professionals, marking a major step in industrial development.
Wicker production begins in Nantong.
The company established its first wicker-focused facility in Nantong, marking a new area of craftsmanship and expertise.
Second wicker facility in Nantong.
In response to growing demand, the Nantong factory was relocated and expanded into a new facility. Covering over 80,000 square meters and staffed by 1,200 expert weavers, it significantly expanded the company's capabilities.
New factory in Ningbo.
Freestyle opened a new automated and digital factory in Ningbo. This new site amplified production capacity and reinforced the company’s commitment to innovation and quality in the outdoor industry.